Advertising and the mind of the consumer: what works, what doesn't, and why /
Sutherland, Max
Advertising and the mind of the consumer: what works, what doesn't, and why / Max Sutherland. - Revised third international edition - Crows Nest, N.S.W.: Allen & Unwin, 2008.
Advertising--Psychological aspects.
Consumer behavior.
Advertising and the mind of the consumer: what works, what doesn't, and why / Max Sutherland. - Revised third international edition - Crows Nest, N.S.W.: Allen & Unwin, 2008.
Advertising--Psychological aspects.
Consumer behavior.