Advertising and the mind of the consumer: (Record no. 893)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00589 a2200133 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Max |
| 9 (RLIN) | 3922 |
| 245 1# - TITLE STATEMENT | |
| Title | Advertising and the mind of the consumer: |
| Remainder of title | what works, what doesn't, and why / |
| Statement of responsibility, etc. | Max Sutherland. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised third international edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Crows Nest, N.S.W.: |
| Name of publisher, distributor, etc. | Allen & Unwin, |
| Date of publication, distribution, etc. | 2008. |
| 500 ## - GENERAL NOTE | |
| -- | Sutherland, M. (2008). Advertising and the mind of the consumer: what works, what doesn't, and why. Crows Nest, N.S.W.: Allen & Unwin. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 17780 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 9 (RLIN) | 17781 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | VM |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | MAIN | MAIN | 11/14/2014 | 2 | HF 5822 S88 2008 | 002 | 12/02/2014 | 11/25/2014 | 11/14/2014 | VM |