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Buy-in : saving your good idea from getting shot down / John P. Kotter and Lorne A. Whitehead.

By: Contributor(s): Publication details: Boston, MA : Harvard Business Review Press, 2010.Description: xi, 192 pages; 22 cmISBN:
  • 9781422157299
Subject(s):
Contents:
The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas
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Includes index. Kotter, J. P., & Whitehead, L. A. (2010). Buy-in : Saving your good idea from getting shot down. Boston, MA : Harvard Business Review Press

The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas

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