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Modern competitive strategy / Gordon Walker and Tammy L. Madsen.

By: Contributor(s): Publication details: New York, NY : McGraw-Hill Education, 2016.Edition: Fourth editionDescription: xviii, 395 pages : illustrations ; 23 cmISBN:
  • 9789814636292
Subject(s):
Contents:
Introduction -- Chapter 1: What Is Strategy? -- Building Competitive Advantage -- Chapter 2: Competitive Advantage -- Chapter 3: Industry Analysis -- Chapter 4: Strategy over Time: Growth and Innovation -- Strategy Execution and Strategic Planning -- Chapter 5: Strategy Execution -- Chapter 6: Strategic Planning -- Strategic Boundaries -- Chapter 7: Vertical Integration and Outsourcing -- Chapter 8: Partnering -- Expanding the Scope of the Firm -- Chapter 9: Global Strategy -- Chapter 10: New Business Development -- Chapter 11: Managing the Multibusiness Firm -- Governing the Firm -- Chapter 12: Corporate Governance
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Item type Current library Call number Status Barcode
BOOKS MAIN HD 30.28 W35 2016 (Browse shelf(Opens below)) Available 04322

Walker, G., & Madsen, T. L. (2016). Modern competitive strategy (4th ed.). New York, NY: McGraw-Hill Education. Includes glossary and index.

Introduction -- Chapter 1: What Is Strategy? -- Building Competitive Advantage -- Chapter 2: Competitive Advantage -- Chapter 3: Industry Analysis -- Chapter 4: Strategy over Time: Growth and Innovation -- Strategy Execution and Strategic Planning -- Chapter 5: Strategy Execution -- Chapter 6: Strategic Planning -- Strategic Boundaries -- Chapter 7: Vertical Integration and Outsourcing -- Chapter 8: Partnering -- Expanding the Scope of the Firm -- Chapter 9: Global Strategy -- Chapter 10: New Business Development -- Chapter 11: Managing the Multibusiness Firm -- Governing the Firm -- Chapter 12: Corporate Governance

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