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Strategic management of technological innovation / Melissa A. Schilling.

By: Publication details: New York, NY : McGraw-Hill Education, 2017.Edition: Fifth editionDescription: xvi, 320 pages : illustrations ; 23 cmISBN:
  • 9781259255526
Subject(s):
Contents:
Chapter 1: Introduction -- Part 1: Industry Dynamics of Technological Innovation -- Chapter 2: Sources of Innovation -- Chapter 3: Types and Patterns of Innovation -- Chapter 4: Standard Battles and Design Dominance -- Chapter 5: Timing of Entry -- Part 2: Formulating Technological Innovation Strategy -- Chapter 6: Defining the Organization's Strategic Direction -- Chapter 7: Choosing Innovation Projects -- Chapter 8: Collaboration Strategies -- Chapter 9: Protecting Innovation -- Part 3: Implementing Technological Innovation Strategy -- Chapter 10: Organizing for Innovation -- Chapter 11: Managing the New Product Development Process -- Managing New Product Development Teams -- Crafting a Deployment Strategy
Summary: Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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Item type Current library Call number Status Barcode
BOOKS MAIN HD 45 S35 2017 (Browse shelf(Opens below)) Available 03830

Includes index. Schilling, M. A. (2017). Strategic management of technological innovation (5th ed.). New York, NY : McGraw-Hill Education.

Chapter 1: Introduction -- Part 1: Industry Dynamics of Technological Innovation -- Chapter 2: Sources of Innovation -- Chapter 3: Types and Patterns of Innovation -- Chapter 4: Standard Battles and Design Dominance -- Chapter 5: Timing of Entry -- Part 2: Formulating Technological Innovation Strategy -- Chapter 6: Defining the Organization's Strategic Direction -- Chapter 7: Choosing Innovation Projects -- Chapter 8: Collaboration Strategies -- Chapter 9: Protecting Innovation -- Part 3: Implementing Technological Innovation Strategy -- Chapter 10: Organizing for Innovation -- Chapter 11: Managing the New Product Development Process -- Managing New Product Development Teams -- Crafting a Deployment Strategy

Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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