Strategic management of technological innovation / Melissa A. Schilling.
Publication details: New York, NY : McGraw-Hill Education, 2017.Edition: Fifth editionDescription: xvi, 320 pages : illustrations ; 23 cmISBN:- 9781259255526
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
BOOKS | MAIN | HD 45 S35 2017 (Browse shelf(Opens below)) | Available | 03830 |
Includes index. Schilling, M. A. (2017). Strategic management of technological innovation (5th ed.). New York, NY : McGraw-Hill Education.
Chapter 1: Introduction -- Part 1: Industry Dynamics of Technological Innovation -- Chapter 2: Sources of Innovation -- Chapter 3: Types and Patterns of Innovation -- Chapter 4: Standard Battles and Design Dominance -- Chapter 5: Timing of Entry -- Part 2: Formulating Technological Innovation Strategy -- Chapter 6: Defining the Organization's Strategic Direction -- Chapter 7: Choosing Innovation Projects -- Chapter 8: Collaboration Strategies -- Chapter 9: Protecting Innovation -- Part 3: Implementing Technological Innovation Strategy -- Chapter 10: Organizing for Innovation -- Chapter 11: Managing the New Product Development Process -- Managing New Product Development Teams -- Crafting a Deployment Strategy
Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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